Your Property Sale Agent
Selling a home is a very big step. Whether this is your first time, or if you’ve sold up and moved before, or even if the property you’re looking to sell was purchased strictly as an investment – selling is always a bit more of a project than it might look going in. When you sell your property, it’s a multi-faceted process. Sometimes frustrating, always complex, but exciting – and very rewarding.
Spectrum Estate Agents are here to help you make it happen, as smoothly as the real world will allow. We’ve done this many times – we are the go-to Brisbane real estate agency. We know the market, and we know what works. Contact us today on 07 3707 3143, email us at hello@spectrumea.com.au or fill out our online contact form.
We Are All About You!
Our first job as your property sale agent is to listen, to learn your needs and intentions, to help you formulate your plans, to inform you of aspects and considerations you may not yet know about – and then to introduce your property to a dynamic, ever-changing market in a way that guarantees it will stand out and attract the buyer you want.
Today’s Real Estate Market
It’s moved online, like almost everything else. The traditional ways to sell your property don’t reach most buyers the way they did for so long. Practices developed for legacy marketing are not good enough to sell your real estate today, or to manage the realities of online venues with very fast attention cycles and global reach.
This world-changing transition has been going on for years, but it’s easy to waste time with a home selling agent who does not yet understand – including many at some of the biggest corporate groups in real estate marketing. Spectrum is not part of a franchise. We are an independent property sale agent, so we have the freedom to implement the best and latest ideas.
All Resources to Sell Your Property
Spectrum is the home selling agent out front in the use of resources all across the evolving landscape of social media and search engines – today’s primary sources of information. This is where buyers are looking now, and it’s where your property needs to be so it will be best seen. There are proven methods and techniques that we use, some of them AI-assisted, for making your listing come to the forefront, so your story is heard above the noise. Our skilled and experienced marketing team knows how to do this. They’re ready to do it for you.
Marketing, Promotion, And Negotiation
We are all-in on all of it. We use every effective tool to sell your property. From the incredible reach of online marketing to the close-in appeal of slick, sharp signage, professional photos and promotional materials, your home shows in the best possible light. And when it comes time to negotiate the sale, our closing team steps in to get you the best possible terms and price.
Closing The Deal – And Beyond
As your personal property sale agent, we are with you all the way, from friendly first contact through the sales campaign for your property, to the days when the new owners get the keys, and you get a very large check. And we don’t stop there. Our client service goes far beyond marketing and sales – our concierge team will be on hand to help with all the big and small issues of preparing your house for the sale, and even with your preparations for moving.
We Are With You the Whole Way
Spectrum Estate Agents are your partners and guides for the big adventure that awaits. Our long experience will show the way, and our people will bring all their knowledge and skills to make the journey a success. It will certainly be exciting and memorable – and we’ll be there with you to make sure it is all in a good way. Whether you’re ready to sell your real estate now, or just thinking about it, you owe it to yourself to get the best possible advantage – by contacting Spectrum today. We are here for you on 07 3707 3143, by email at hello@spectrumea.com.au – or take a moment to fill out our online contact form.
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Sell Houses
Sell For What You Deserve: How To Get The Price You Want For Your Property
When you’re selling your home, it’s only natural to want to get the best possible price, which is why it’s so important to find a selling agent who can do that for you. If there’s one thing we know here at Spectrum Estate Agents, it’s how to sell houses. We’ve been doing it for years, and our team understand exactly what you need to do to get the best price for your home. So whether you’re organising an off-market real estate sales in Brisbane or you’re planning an auction, our house-selling agents will make sure you get the price you deserve.
Add As Much Value As You Can
Adding value to your property doesn’t necessarily mean undergoing a complete kitchen renovation. Sometimes the simplest changes can add thousands to the value of your home. Here are a few things you can do to drive up the price of your property.
- Repaint the walls and ceilings. One of the simplest ways to refresh your property and add value is a new coat of paint. If you choose to DIY, just tackle the project one room at a time and try and hire professional painters to do the ceilings, so you don’t strain your neck. Make sure you pick neutral colours to appeal to as many buyers as possible.
- Change the light switches and door handles. Over time, door handles, light and power switches become yellowed and grimy, and if you’re repainting the walls, they’ll stick out like a sore thumb. Replacing them is inexpensive and will add value to your home.
- Replace your blinds or curtains. There’s nothing that detracts from a room quite like yellowing, stained blinds. Install some timeless shutters or blinds to liven up the house.
- Install new taps. New taps and faucets in the kitchen, bathroom, and laundry can help update the whole room’s look. Try to fit matching fixtures and faucets to tie each room together.
- Change your kitchen hardware. You’d be shocked at how much better your kitchen can look when you replace the handles with new hardware. You can choose from stainless steel, matte black, copper, whatever suits the style of your kitchen.
- Create the illusion of space. Space is one of those things that adds perceived value to your home. To create the illusion of space, make sure you open up windows for natural light, add mirrors to the room, and arrange your furniture in a way that doesn’t overpower the room.
- Hire a gardener for a day or two. Hire a professional gardener to come in and tidy up the lawns and garden beds. If your yard is looking a little dreary, ask them to plant some new plants and fertilise the garden beds for you. The initial outlay could add thousands of dollars of value to your home.
Get An Agent Who Gets You
A selling agent who understands your wants, needs, and expectations will get you the price you want, not the price they think you want.
- Do a little bit of investigative research on your agent. If you want to see how your selling agent operates, before introducing yourself as an interested seller, visit one of their open homes. You’ll want to watch how the agent;
- Engages with prospective buyers. You don’t want an agent that’s just going to stand in the kitchen looking at their phone while people wander through the house. Instead, choose an agent who talks and gets to know the buyers and one who shows them the home’s best features.
- Answers questions about the property. Any old agent can lie to sell houses. It takes a certain kind of skill to be completely honest and transparent and secure a house for sale in Brisbane.
- Speaks about the vendor. Does the agent tell prospective buyers that the vendor will come down in price? Are they sharing too much personal information about the vendor’s situation and giving the buyers too much bargaining power? Listen carefully to how they speak about the seller, because that’s a clear sign as to how they’ll talk about you.
- Presents the property. Has the agent just done the bare minimum by opening the front door and letting people through? Or do they open all the curtains, turn on the lights and show the property as best as they can?
- Make sure they ask you plenty of questions. If your home selling agent doesn’t take the time to get to know you, you shouldn’t trust them to sell your property. At Spectrum, we believe that getting to know you, will help us sell your property. We need to understand your reasons for selling, your hopes for the future, and how much you’d like to make from the property sale in Brisbane. With this information, we can have genuine conversations with you about how to best market your home and get you the right price.
- Don’t let your agent push you. If you have a reasonable selling price for your property, don’t let your agent bully you to settle for less. However, you need to make sure your goal price is justified with market research and a property appraisal. At Spectrum, we don’t believe in avoiding difficult conversations. If we think you’ve overshot or undershot the asking price, we’ll make sure our communication with you is honest. We’ll back our position with solid market evidence, and we’ll help you come up with a realistic price point.
When It Comes To Marketing, Think Outside The Box
At Spectrum Estate Agents, renting & real estate sales in Brisbane and is what we do best. We’re known for getting a little bit creative with our property marketing strategies, which is why we’re able to grab the attention of a broader range of potential buyers and tenants.
- Eye-catching copy. Everyone knows that high-quality photos play a huge role in grabbing the attention of potential buyers and tenants, but beautifully written copy hits them right in the emotions and pushes them to book an inspection.
- Gorgeous photos. Anyone can point a camera and take a picture of a house, but the photo needs to communicate a story to prospective buyers and tenants. That’s why we hire professional real estate photographers to capture the very best features of your property at the very best times of the day. We’ll never upload a ‘meh’ photo of your property; we only use images that will leave your audience wanting more.
- Video walk-throughs. These days, not everyone can come to an open home or book a physical inspection, so it’s crucial to offer high-quality video walk-throughs that tell a little bit about the property and show everything your buyer or tenants want to see in person. To sell and rent houses, we create videos that will make your viewers fall in love with it online.
- Use social media strategically. Did you know that more and more people use platforms like Instagram and Facebook to find real estate? Yes, Domain and Realestate.com.au are still the go-to portals, but social media advertising for real estate is booming, so we use high-quality photos paired with some witty, attention-grabbing captions to advertise on other portals too.
When You Need A Selling Agent, Look No Further Than Spectrum Estate Agents
At Spectrum, we’re not your typical real estate agency. Sure, we help people buy, sell, lease, and rent property, but outside of that, we’re committed to doing things differently. We value honesty, integrity, innovation, and most importantly, people. We understand that each of our clients has different desires, different stories, and different expectations, so we work closely with them to make they’re getting the service they need. The cookie-cutter approach to real estate is going the way of the dodo bird. Instead, Spectrum Estate Agents offer highly personalised, tailored strategies for each of our clients to get them the very best result possible. So, if you’re after an agency that is ready to be bold and zig when others zag, contact Spectrum Estate Agents.
